Wednesday, September 19, 2007

Health warning over 'dangerous' Crocs




By Tom Leonard in New York
http://www.telegraph.co.uk/;jsessionid=GYOQIPSCDMG3VQFIQMGCFFWAVCBQUIV0

Crocs, the popular plastic shoes that are reputedly as comfortable as they are ugly, may not be quite so “go-anywhere” as they seem.


Reports are increasing of wearers getting their toes caught in escalators
Reports are increasing around the world of Croc wearers, invariably young children, getting their toes caught in escalators - sometimes with drastic results.

Made of a soft, synthetic resin, Crocs were designed as a boating shoe because of their non-marking, slip-resistant soles.

Their soaring popularity has been fuelled by their appearance on the feet of the likes of George Bush, Jack Nicholson and Kate Middleton.

The Colorado-based company, which only started five years ago, last month reported sales had jumped by 162 per cent, to pounds 110 million, from April to June this year.

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But in Washington DC, the Metro, one of the largest American subway systems, has now put up warning notices about wearing such shoes on its moving stairways.

The posters don’t mention Crocs by name but feature a photo of a crocodile.

A Metro spokesman said that, in the past two years, so-called “shoe entrapments” had gone from being relatively rare to occurring four or five times a week.

In American Girl, an upmarket US toy store chain owned by Mattel, signs warn customers wearing Crocs or flip-flops to use the lifts instead of escalators.

There have also been Croc-related escalator incidents in Singapore and Japan as well as in malls and railway stations across America.

The Japanese government warned its public last week that it had received 39 reports of sandals - mostly Crocs or similar products - getting stuck in escalators between late August and early September.

Most of the reports involved small children, some as young as two.

In Singapore, a two-year-old girl wearing rubber clogs - the brand is unclear - reportedly had her big toe ripped off in an escalator accident last year.

A common pattern is that the accidents occurred because of the brightly-coloured, clog-like shoes’ flexibility and grip, supposedly two of their main selling points.

Some accidents reportedly occurred because the shoes got caught in the “teeth” at the bottom or top of the escalator, or in the crack between the steps and the side of the escalator.

In the US, a three-year-old boy wearing Crocs suffered a deep gash across the top of his toes on an escalator at Atlanta Airport in June.

A spokesman for the airport terminal said it was one of seven shoe entrapments since May, all but two of which involved Crocs.

During the past two years, shoe entrapments in the Washington subway system have gone from being relatively rare to happening four or five times a week during warm months, although none has caused serious injuries, said Dave Lacosse, who oversees the subway’s 588 escalators, the most of any US transit system.

Rory McDermott, four, caught a Croc in an escalator in a suburban Washington shopping mall last month.

His mother, Jodi, managed to yank him free, but the nail on his big toe was almost completely ripped off, causing heavy bleeding.

Mrs McDermott said she initially had no idea what caused the accident until someone at the hospital remarked on Rory’s shoes, prompting her to do an internet search.

She said: “I came home and typed in ’Croc’ and ’escalator,’ and all these stories came up. If I had known, those would never have been worn.”

Kazuo Motoya of Japan’s National Institute of Technology and Evaluation said children may have more escalator accidents because they “bounce around when they stand on escalators, instead of watching where they place their feet".

Crocs says its shoes are “completely safe” and has suggested the accidents are instead due to badly-maintained escalators or people not behaving safely on them.

It said in a statement: “Escalator safety is an issue we take very seriously. In order to stay safe while riding escalators or moving walkways, it’s important to pay attention, especially when stepping onto or off of the escalator or walkway. It’s also important for parents to help young children ride escalators and moving walkways safely."

Crocs said it was working in the US with the Elevator Escalator Safety Foundation on public education initiatives.

However, Barbara Allen, the foundation’s executive director, said that after a Crocs official rang her a year ago about possible cooperation, there had been no further contact and the company had not returned her calls.

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